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Top E-commerce Link Building Strategy in 2024

Did you know that in UAE 80% of online shoppers buy a product after reading a blog post or a review? That’s how powerful link-building can be for e-commerce.

Many e-commerce businesses find link-building tough. They struggle to get other websites to link to their products or blogs, which makes it harder for them to attract more customers.

By reading this post, you’ll learn simple and effective ways to build links for your e-commerce site. You’ll discover tips and tricks to help your online store get more visitors and boost sales.

Understanding Link Building

Link building is like making friends with other websites. When a website links to your e-commerce store, it’s like a friend recommending it to others. These links are called backlinks, and they help people find your website more easily.

Link building is crucial for e-commerce for a few reasons. First, it helps your store appear in search results when people look for products like yours. The more quality links you have, the higher your store appears in search results. Second, it builds trust. If other websites link to yours, it shows that your store is reliable and worth visiting.

Link Building (Seo Benefits)

As you know some businesses found it difficult to make Backlinks, and if you are one of them then you should choose the best Seo agency in dubai to build up your backlink strategy because Backlinks play a big role in SEO (Search Engine Optimization). Here’s how they help:

  1. Higher Search Rankings: Search engines like Google see backlinks as votes of confidence. The more quality backlinks you have, the more likely you will appear at the top of search results.
  2. Authority: When your website gets links from reputable sites, it boosts your store’s authority. This means search engines trust your site more and rank it higher.
  3. Referral Traffic: Backlinks can bring visitors directly to your site. When someone clicks a link to your store on another website, it’s called referral traffic. This can lead to more sales and more customers.

In short, link building helps your e-commerce store get noticed, gain trust, and attract more visitors, leading to increased sales and success.

Common Link-Building Strategies

Content Marketing

Content marketing is all about creating things people want to share, like blog posts, infographics, and videos. Imagine you write a fun blog post about the best toys of 2024, or you make a cool infographic showing how video games help kids learn.

Source: Neil Patel 

 When people like what you create, they share it on their websites and social media, giving you valuable backlinks. This helps more people find your website and builds your online reputation.

Guest Blogging

Guest blogging is like visiting a friend’s house and sharing a story with their guests. You write articles for other websites in your industry; in return, they let you include a link to your site. This helps you get more visitors and makes others in your industry notice you. To start, find websites that talk about similar things you sell. Then, offer to write interesting articles for them, ensuring they link back to your site. This way, you both benefit from the exchange.

Influencer Outreach

Influencer outreach means working with popular people online, like YouTubers or Instagram stars. These influencers have many followers who trust their opinions. When an influencer talks about your products and links to your website, it can bring a lot of new visitors. Find influencers who match your brand well, and contact them with collaboration ideas, like product reviews or sponsored posts. This helps you reach a larger audience and build credibility.

Broken Link Building

Broken link building is a clever way to get new backlinks. It involves finding links on other websites that no longer work and suggesting your content as a replacement. Use tools to find broken links on websites related to your industry. Then, contact the website owner, inform them about the broken link, and offer your content as a fix. This helps them improve their site while giving you a valuable backlink.

You can identify broken backlink by using tools like SEMRUSH, go to semrush and choose backlink audit and enter your target domain.

Using these link-building strategies, you can improve your e-commerce site’s visibility, attract visitors, and grow your business. Each strategy helps differently, but they can make a big difference in your online success.

Advanced Link Building Tactics for E-commerce

In these days when World and businesses are shifting online, especially in the UAE where we saw development faster than other regions of the world , it’s important to shift your business online too. You can do this easily by developing a website and if you don’t do this on your own you can choose a web design company Dubai which can create an online platform for your business. Sometimes, people discuss your brand online but don’t link to your website.

These are called unlinked brand mentions. You can find these mentions using tools like Google Alerts or Mention. Once you find them, contact the website owner and ask them to add a link to your site. This way, you turn mentions into valuable backlinks, helping more people find your store.

Digital PR

Digital PR is like traditional public relations but online. It involves creating interesting and newsworthy content that grabs the attention of journalists and bloggers. For example, you might release a study about shopping trends or a creative campaign that gets people talking. When media outlets cover your story, they usually include a link to your website. This not only builds backlinks but also increases your brand’s visibility and reputation.

Social Media Strategies

Social media can be a powerful tool for generating links and driving traffic to your site. By sharing your content on platforms like Facebook, Twitter, and Instagram, you encourage people to visit your site and share your content. Engage with your followers by posting interesting updates, running contests, or collaborating with influencers. Nowadays PPC ads are also a well known way to boost up your sales by using social media. The more your content gets shared, the more chances you can earn backlinks from other websites.

Resource Pages

Resource pages are lists of helpful links on specific topics, often found on educational or industry websites. Getting your site listed on these pages can provide high-quality backlinks. To find relevant resource pages, search for terms like “best e-commerce resources” or “top online shopping guides.” Then, contact the page owner and suggest your site as a valuable addition. Explain why your site would be a helpful resource for their visitors.

Using these advanced link-building tactics can help your e-commerce site attract more visitors and improve its search engine rankings. By turning mentions into links, creating newsworthy content, leveraging social media, and getting listed on resource pages, you can build a stronger online presence and drive more traffic to your store.

Case Study: Link Building Success for BuyInstagramFollowers.UK

Building links is an integral part of any SEO plan that works. Getting links from other websites to yours is part of it. Link building has been very important for BuyInstagramFollowers.UK because it has helped it become more visible, get more visitors, and eventually get more customers. BuyInstagramfollowers.UK is a social media agency in the UK which provides services like buy Instagram followers. This case study will look at the strategies that BuyInstagramFollowers.UK used and how those strategies affected the success of the website. 

Strategy Breakdown

Content Marketing and Blogging

Write interesting, high-quality material that gets natural backlinks.


  • Blog Launch: A part of the blog that discusses social media marketing, advice on getting more Instagram followers, and shares case studies were added.
  • High-Quality Articles: Wrote in-depth pieces like “How to Grow Your Instagram Following Organically,” which got marketing blogs and groups to link to.
  • Guest Posts: Wrote guest posts from well-known digital marketing agency dubai that help you to write good backlinks and help to get backlinks and increased traffic.


  • Increased Backlinks: more than 100 backlinks from blogs and websites that people trust.
  • Higher Organic Traffic: The traffic from blog readers increased by 30%.

Social Media Optimization

Social media optimization aims to use social media sites to get more visitors and build backlinks.


  • Profile Optimization: Made sure all social media accounts were full and had links back to the website.
  • Regular Sharing: On Facebook, Twitter, and LinkedIn, I shared blog posts and service pages frequently.
  • Influencer Engagement: Worked with social media stars to review services, which led to backlinks from their blogs and profiles.


  • Enhanced Engagement: Social media participation went up by 50%.
  • New Backlinks: Bought backlinks from influencer accounts and social media sites.

Influencer Outreach and Partnerships

Make connections with influential people to get good rankings.


  • Influencer Identification: To find social media marketing stars, tools like BuzzSumo were used.
  • Free Service Offers: Gave influencers free services in return for reviews and mentions.
  • Webinars and Interviews: I hosted webinars and interviews with influential people and posted the material on my website with backlinks to theirs.


  • More visibility: A significant increase in how visible and trustworthy the brand is.
  • Quality Backlinks: More than 50 high-quality backlinks from blogs and websites with much authority.

Digital PR and Media Coverage

Digital PR and media coverage aim to get mentions and backlinks from websites and media outlets with much influence.


  • Press Releases: News releases about new services and important events were sent to the press.
  • Media Pitches: Send stories to websites that cover tech and digital marketing.
  • Worked with journalists: answered their questions through sites like HARO.


  • Media Coverage: Several well-known digital marketing magazines have written about it.
  • Useful Backlinks: Get backlinks from news sites that people trust.

Broken Link Building

Broken link building aims to find and fix broken links on essential websites.


  • Broken Link Identification: I used Ahrefs to look for broken links on social media-related websites.
  • Making content: Made content to fix the links that were broken.
  • Outreach: Reached out to website owners and suggested that they replace broken links with content from BuyInstagramFollowers.UK.


  • New Backlinks: Fixed 30 broken backlinks to get over 30 new ones.
  • Better SEO: Better SEO results thanks to more backlinks.

Resource Page Link Building

Resource page link building aims to get listed on resource pages about digital tools and social media marketing.


  • Resource Page Identification: Found resource pages by searching for them with words like “social media marketing resources.”
  • Pitching: I contacted site owners to ask them to add BuyInstagramFollowers.UK to their lists of useful websites.


  • Listings as a reference: These are included on several resource pages with much authority.
  • Extra Backlinks: Backlinks from these ads that are safe.

Unlinked Brand references Goal

Turn brand references that are not linked into backlinks.


  • Monitoring: Tracked comments with Google Alerts and Brand24, among other tools.
  • Outreach: I contacted writers to ask them to add backlinks to mentions.


  • Changed Mentions: Made many mentions that weren’t linked into backlinks.
  • Added more backlinks: more than 20 new backlinks from comments that weren’t linked.

BuyInstagramFollowers.UK’s methods for building links have made the website much more visible, boosted its SEO, and brought in many more visitors. The website has become a reliable source of social media services by focusing on content marketing, optimization, relationships with influencers, and digital PR.

Tools and Resources

SEO Tools

To help you with link building, there are some great tools you can use:

  1. Ahrefs:  Ahref helps you determine which websites link to your site and your competitors’ sites. It shows you the quality of these links and gives you ideas for getting more.
  2. Semrush:  Semrush helps you analyze your backlinks and track your progress. It also shows you what keywords are helping your site rank higher in search results.
  3. Google Alerts:  Google Alerts lets you know when someone mentions your brand online. You can set up alerts for your brand name and other important keywords. This helps you find unlinked mentions that you can turn into backlinks.

Outreach Tools

For finding link-building opportunities and managing outreach, these tools are beneficial:

  1. BuzzSumo:  BuzzSumo helps you find popular content and influencers in your industry. You can see who shares similar content and contact them for backlinks.
  2. Brand24: Brand24 monitors the internet for mentions of your brand and competitors. It helps you find potential backlinks and manage your online reputation.
  3. Connectively: Connectively is a tool for managing your outreach efforts. It helps you keep track of your emails, follow-ups, and responses, making your link-building process more organized and efficient.

By using these tools, you can make your link-building efforts easier and more effective. They help you find opportunities, track your progress, and manage your outreach to build a strong network of valuable backlinks for your e-commerce site.

Best Practices and Tips

Quality Over Quantity

Regarding link building, it’s more important to get high-quality backlinks than many low-quality ones. High-quality backlinks come from reputable websites that people trust. These links help your website rank higher in search results and attract more visitors. So, focus on getting links from good websites, even if it means getting fewer links overall.

Source: Neil Patel

Ethical Link Building

It’s important to use ethical link-building practices, also known as white-hat SEO. This means following the rules set by search engines and not trying to cheat the system. Avoid black-hat tactics like buying links or using spammy methods to get links. These can get your website in trouble and make it lose rankings. Always aim to build links in honest and fairways.

Personalization in Outreach

When contacting other websites for backlinks, make your emails personal and friendly. Here are some tips:

  1. Use the person’s name: Start your email by addressing the person by their name. This shows that you took the time to learn about them.
  2. Mention their work: Compliment something specific about their website or content. This shows that you have looked at their site.
  3. Explain why you’re reaching out: Clearly state why you are contacting them and how linking to your website can benefit them and their audience.
  4. Keep it short and polite: Write a brief and polite email. People are more likely to respond to a readable and respectful message.

By following these best practices and tips, you can build a strong and healthy network of backlinks for your e-commerce site. Focus on quality, stay ethical, and personalize your outreach to achieve the best results.

Final Thought: E-commerce link building strategy

We’ve talked about some great ways to build links for your e-commerce website. We started by creating awesome content people want to share, like blog posts and infographics. We also discussed writing articles for other websites, working with influencers, and fixing broken links to get more backlinks. We looked at advanced tactics like turning mentions of your brand into links, using digital PR, leveraging social media, and getting listed on resource pages. We also mentioned some helpful tools and tips to make your link-building efforts more effective.

Now it’s your turn to put these strategies into action! Start creating valuable content, reach out to influencers, and use the tools we discussed to find and track your backlinks. To help you get started, we’re offering a free resource or consultation. Choose Seo rankers to get a guide or  schedule a call with our team to learn more strategies. Let’s work together to make your e-commerce site more successful!


What is link building?

Link building is when you get other websites to link to your website. These links help people find your website more efficiently and make your site look more trustworthy to search engines like Google.

Why are backlinks important for my e-commerce site?

Backlinks are important because they help your website rank higher in search results. When other websites link to yours, it shows your site is valuable and reliable. This can bring more visitors to your online store and increase your sales.

How can I get more backlinks for my website?

You can get more backlinks by creating great content that people want to share, writing articles for other websites, working with influencers, and finding and fixing broken links on other sites. You can also get listed on resource pages and use tools to track and manage your backlinks.

What are some tools I can use for link building?

Some helpful link-building tools include Ahrefs, Semrush, and Google Alerts for finding and analyzing backlinks. For outreach, you can use BuzzSumo, Brand24, and Connectivity to find opportunities and manage your communications.



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